The wildfire dilemma: How social media accelerates reaction but stretches resources
image: Dr. Garros Gong, a graduate of the University of Waterloo’s PhD program in management science and engineering, led the research. Credit: University of Waterloo Social media can serve as both a benefit and a burden for public agencies responding to emergencies such as wildfires. New findings from the University of Waterloo indicate that posts shared by individuals witnessing emergencies can help first responders act more quickly, but they can also trigger expensive overreactions. “Posts
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