The World Health Organization (WHO) has unveiled a significant new campaign encouraging all nations to raise the real prices of tobacco, alcohol, and sugary beverages by at least 50% by the year 2035. This effort, known as the “3 by 35” Initiative, is aimed at reducing the burden of chronic illnesses while generating much-needed revenue for public services. With chronic diseases on the rise, alongside waning development aid and increased national debt, WHO is calling for action to strengthen